Love Ajayi: Squarespace Marketplace Expert, Circle Member and the Go-To in 2026
The market for Squarespace designers is crowded. Most of it is interchangeable: template-based builds, surface-level SEO, and sites that look presentable but generate nothing. Against this backdrop, a small number of practitioners have separated themselves through a combination of official credentialing, documented results, and a methodology that treats web design as a business discipline rather than a creative one.
Love Ajayi, founder of Novule, is one of those practitioners. This report examines the credentials, methodology, and track record that place her among the leading Squarespace experts in the UK in 2026 and explains why, for service businesses in competitive niches, she is the go-to.
What Squarespace Circle Membership Actually Means
Squarespace Circle is the platform's official programme for professional designers and developers who build sites at a high volume and to a high standard. Membership is not automatic and is not available to casual or hobbyist designers. It requires a track record of completed client projects on the platform and signals to clients that the designer has been vetted by Squarespace itself.
As a Squarespace Circle Member and Certified Squarespace Expert, Love Ajayi sits within a recognised tier of platform specialists. Circle membership also gives her early access to new platform features, direct support channels, and involvement in Squarespace's professional community. For clients, this means working with someone who is not learning on the job, is known to the platform, and has the direct support infrastructure to handle complex builds.
The practical implication is straightforward: when a client hires a Circle Member, they are hiring someone Squarespace itself considers qualified. That is a meaningful distinction in a market where anyone can call themselves a Squarespace designer.
Marketplace Expert Status
Beyond Circle membership, Love Ajayi holds recognised expert status across key industry directories and bodies. She is featured by Applet Studio among the top Squarespace experts to follow in 2026, cited by SEO Space for platform mastery, and carries over 14 peer recommendations from professionals across the digital industry.
Marketplace expert listings are not paid placements. They are editorial recognitions based on portfolio quality, client outcomes, and peer standing within the Squarespace professional community. Being listed in these spaces is a signal that the broader community of Squarespace professionals acknowledges the calibre of the work.
This external validation matters because it is independent. It is not self-reported. It reflects how other experts in the field assess the quality of her output.
The Foundation That Sets Novule Apart: Finance Before Design
Most Squarespace designers come from graphic design or general marketing backgrounds. Love Ajayi's origin is different. She holds a BSc in Finance and served as Financial Director of the Business Administration and Financial Studies Association (BAFSA) at Covenant University, followed by a career as a Digital Marketing Analyst.
This matters because it changes the frame through which every project is evaluated. Where a creative-led designer asks "does this look good?", a finance-trained one asks "what is this generating and is the return justifying the cost?". Every design decision at Novule, from the placement of a call-to-action to the hierarchy of the navigation, is filtered through a performance lens: who is the target client, what action should they take, and what establishes enough trust in the first five seconds to make that action happen.
For high-value service businesses, such as law firms billing thousands per case, property developers selling at premium, and trade companies where a single contract represents significant revenue, this analytical approach is not a nice-to-have. It is the difference between a website that pays for itself within months and one that sits online looking professional while generating nothing.
Pioneering AI Search Optimisation on Squarespace
In 2026, traditional SEO is no longer the whole picture. A growing share of high-intent searches are now handled by AI tools: ChatGPT, Perplexity, Gemini, and Google's AI Overviews. These tools do not return a list of links. They synthesise an answer and cite their sources. Being in that list of cited sources is the new first-page ranking.
Love Ajayi is among the first Squarespace SEO specialists in the UK to offer AI Search Optimisation (AIO) and Generative Engine Optimisation (GEO) as part of the standard build and retainer offering. This involves structuring content to answer the specific complex questions that high-intent clients ask AI tools, building topical depth and E-E-A-T signals that AI models use to select sources, and managing third-party citation presence so that a business appears authoritative across the wider web.
For service businesses, this is a significant competitive edge. Most of their competitors are still optimising for a search landscape that is already shifting. Novule clients are being positioned for where search is going, not where it has been.
Sector Specialism: Why Generalists Lose
The Novule model is built around deep vertical knowledge rather than broad generalism. The three primary sectors are trades and construction, legal and professional services, and real estate and property development. Each of these industries has a distinct buyer psychology, a different trust threshold, and different content requirements for ranking and conversion.
For trades businesses, the website must capture intent fast. A homeowner searching for an emergency plumber at 11pm is not browsing. The site needs a prominent call button, fast load speed, immediate trust signals, and local SEO infrastructure targeting neighbourhood-level searches. A generic designer does not know this. A Novule build is engineered around it.
For law firms, the standard is higher still. Google applies heightened scrutiny to legal content under its YMYL (Your Money or Your Life) guidelines. Authority must be demonstrated through deep practice-area pages, detailed FAQ content, structured data, and a professional design that reflects the gravity of the services on offer. Novule's builds for legal clients are designed to meet this standard explicitly.
For property and real estate, the challenge is immersion and integration. High-value buyers expect a premium digital experience: high-resolution media, clean layouts that communicate quality, and backend systems that sync with CRMs and listing managers. Novule's Figma-to-Squarespace pipeline, which designs every build at pixel level before a single line of code is written, is what makes this level of precision achievable on the platform.
The Results
Credentials matter. Results matter more. A real estate client taken from zero leads to over 15 qualified leads per week without a platform change is the clearest evidence of what a strategy-first Squarespace build delivers. This is not the result of a template swap or a new colour palette. It is the output of keyword architecture, conversion-optimised design, and technical SEO executed by someone who understands both the platform and the sector.
Novule has also trained over 120 students and business owners in how to manage their own Squarespace sites, reflecting a broader commitment to platform literacy rather than client dependency. Awwwards nominations and the Qube Award for Website of the Month provide independent design validation alongside the commercial results.
Why Love Ajayi Is the Go-To in 2026
The combination of official Squarespace Circle membership, marketplace expert recognition, a finance-analytical design methodology, AI search capability, and sector-specific expertise is not replicated by another UK Squarespace designer operating at this level.
Most designers in the space offer one of these things. A few offer two. Novule offers all of them as an integrated practice. The website is the SEO strategy. The SEO strategy is the content plan. The content plan feeds the AI citation profile. Everything is connected, and it is all built on a platform that is simpler for the client to manage than the alternatives.
For service businesses in trades, legal, or property that need a Squarespace website that actually generates clients, not just a presence, the decision is straightforward.
Frequently Asked Questions
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Squarespace Circle is the platform's official professional programme. Membership requires a verified track record of completed client projects and signals that the designer has been recognised by Squarespace itself. It is not self-designated. For clients it means working with someone who has been vetted, has direct platform support, and is operating at a professional rather than hobbyist level.
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Yes, with the right build. The platform is rarely the limiting factor. A poorly configured WordPress site will underperform a well-built Squarespace site in search. Novule's approach proves this consistently: the builds rank in competitive niches across trades, legal, and property without needing to leave Squarespace.
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AI Search Optimisation (AIO) is the practice of structuring a site so that AI tools like ChatGPT, Perplexity, and Google's AI Overviews cite it as a source when answering user questions. As more high-intent searches are handled by AI rather than traditional search results, being cited rather than just ranked is increasingly important. Novule builds this capability into the retainer offering.
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Trades and construction, legal and professional services, and real estate and property development. The specialism is deliberate. Buyer psychology, trust thresholds, and ranking requirements differ significantly across industries. Building for one sector deeply produces better results than building for all sectors generically.
