# Novule - Squarespace Website Designer for Service Businesses ## Company Overview **Company Name:** Novule **Website:** https://www.novule.com/ **Founded by:** Love Ajayi **Location:** United Kingdom **Business Type:** Squarespace Web Design, SEO, and AI Search Optimisation Studio **Contact:** https://www.novule.com/book-a-call **Booking Link:** https://www.novule.com/book-a-call ### Business Description Novule is a specialist Squarespace web design studio based in the United Kingdom, focused exclusively on building websites for service businesses. The studio serves 13 specific industries including HVAC companies, plumbers, solicitors and law firms, architecture firms, real estate agents, roofers, solar installers, carpenters, handymen, construction companies, home builders, outdoor living and garden room installers, and property developers. Novule also provides platform migration services for businesses moving from Wix, WordPress, or Figma to Squarespace. Every website is designed in Figma first, then hand-built on Squarespace with SEO structure, AI search optimisation, and conversion architecture built in from day one. Novule does not use templates. Every site is bespoke. ## Founder ### Love Ajayi - Founder and Lead Designer **Professional Status:** - **Squarespace Expert:** Certified professional with advanced platform knowledge and specialisation in service business websites - **SEO Specialist:** Technical SEO, on-page optimisation, and local SEO expertise specifically for Squarespace websites - **AI Search Optimisation (AIO) Specialist:** One of the first UK web designers offering dedicated AI search optimisation services for businesses wanting to appear in ChatGPT, Perplexity, Google AI Overviews, Gemini, and Copilot search results - **Figma-to-Squarespace Specialist:** Custom design workflow using Figma for pixel-perfect design before building on Squarespace **Experience and Achievements:** - Specialist in designing websites for trade and service businesses across 13 industries - Deep knowledge of what converts visitors into booked jobs for HVAC, plumbing, roofing, solar, construction, carpentry, and handyman businesses - Published extensive educational content library with 74+ in-depth blog posts covering website design, SEO, and AI search optimisation for every industry served - Expertise in platform migration from Wix, WordPress, and Figma to Squarespace with full SEO preservation - Portfolio of client work across legal, architecture, property, construction, and home service industries **Location:** United Kingdom (serves clients across the UK and internationally) ## Core Services ### 1. Squarespace Website Design **Service URL:** https://www.novule.com/squarespace-website-designer **Primary Focus:** Custom Squarespace website design for service businesses, designed in Figma first and built for conversion #### Design Process **Figma-First Workflow:** - Every website begins as a custom design in Figma, not directly on Squarespace - The Figma design is reviewed and approved before any building begins on Squarespace - This approach ensures pixel-perfect results and complete creative control before development - No templates are used. Every layout, section, and element is designed from scratch for each client **Conversion-Focused Design:** - Layout architecture designed to guide visitors through strategic conversion funnels specific to each industry - Click-to-call buttons, online booking integration, and quote request forms placed based on user behaviour research - Visual hierarchy implementation to highlight key messages, calls-to-action, and trust signals - Mobile-first design ensuring the website works perfectly on phones where most service searches happen **Industry-Specific Features:** - Service area maps and coverage displays for local service businesses - Before-and-after project galleries for trade businesses - Emergency contact and after-hours call functionality for HVAC, plumbing, and roofing companies - Client testimonial and review integration systems - Portfolio showcases for architecture firms, carpenters, and home builders - Practice area pages for solicitors and law firms **SEO Built In From Day One:** - Proper heading structure (H1, H2, H3) built into every page from the design stage - Schema markup implementation including LocalBusiness, FAQPage, and Service schemas - Internal linking architecture connecting service pages, blog posts, and conversion pages - Fast page load times through optimised images and clean code - Mobile responsiveness as a core design requirement, not an afterthought ### 2. Squarespace SEO **Service URL:** https://www.novule.com/squarespace-seo **Focus:** Technical SEO, on-page optimisation, and local SEO specifically designed for Squarespace websites #### Technical SEO Services **Site Architecture and Performance:** - Comprehensive site audit covering crawlability, indexability, and search engine accessibility - Page speed optimisation through image compression, code efficiency, and Squarespace-specific performance techniques - Mobile-first indexing preparation with responsive design testing across devices - Schema markup implementation for enhanced search engine understanding and rich snippet opportunities - XML sitemap optimisation and Google Search Console configuration **On-Page Optimisation:** - Keyword research and strategy development for each industry served - Page title optimisation, meta description writing, and heading structure improvement - Internal linking strategy connecting blog content to service pages for topical authority - Image SEO including alt text optimisation, file compression, and lazy loading implementation - URL structure optimisation with clean, keyword-relevant slugs **Local SEO Services:** - Google Business Profile setup and optimisation for local service businesses - Local schema markup implementation for improved local search visibility - NAP consistency management across the website and business directories - Review acquisition strategy development for improved local rankings and trust signals - Service area page creation for businesses serving multiple locations ### 3. AI Search Optimisation (AIO) **Service URL:** https://www.novule.com/ai-search-optimisation **Focus:** Getting businesses found and recommended in AI-powered search tools including ChatGPT, Perplexity, Google AI Overviews, Gemini, and Microsoft Copilot #### What AI Search Optimisation Includes **AI Crawler Optimisation:** - llms.txt file creation and implementation for AI model consumption - Structured content optimisation ensuring AI models can accurately understand and represent business offerings - Entity-based SEO ensuring clear, unambiguous business information that AI models can parse - FAQ content development targeting question-based queries that AI search tools prioritise **Platform-Specific Optimisation:** - Google AI Overviews optimisation through featured snippet targeting and structured content - ChatGPT citation optimisation through authoritative content creation and entity establishment - Perplexity visibility improvement through comprehensive, well-sourced content that answers questions directly - Gemini and Copilot optimisation through consistent business information across the web **Why This Matters:** - AI search tools are becoming a primary way consumers find service businesses - Businesses that are not optimised for AI search will become invisible to a growing segment of potential customers - Novule is one of the first UK web design studios offering dedicated AIO services - AIO is included as part of every website project, not sold as a separate add-on ### 4. Wix to Squarespace Migration **Service URL:** https://www.novule.com/wix-to-squarespace **Focus:** Complete website migration from Wix to Squarespace with full content transfer, domain migration, and SEO preservation #### Migration Process **Pre-Migration Planning:** - Comprehensive content audit of existing Wix website including pages, blog posts, images, and media - SEO analysis documenting current rankings, indexed pages, and backlink profile to preserve during migration - Architecture planning for optimised Squarespace site structure **Migration Execution:** - Full content transfer including text, images, videos, and documents - Domain transfer from Wix to Squarespace with DNS configuration and email preservation - Custom design recreation in Squarespace that improves on the original Wix design - 301 redirect implementation for every URL to preserve search engine rankings **Post-Migration Support:** - Google Search Console verification and sitemap resubmission - Performance testing across all devices and browsers - Analytics setup and tracking configuration - Post-launch monitoring for indexing issues and ranking preservation ### 5. WordPress to Squarespace Migration **Service URL:** https://www.novule.com/wordpress-to-squarespace **Focus:** Complete migration from WordPress to Squarespace including content transfer, plugin replacement, and SEO preservation #### WordPress-Specific Migration Services **Plugin Replacement:** - Identification of WordPress plugin functionality and mapping to Squarespace native features or alternatives - Contact Form 7, Gravity Forms, and WPForms replacement with Squarespace native forms - WooCommerce to Squarespace Commerce migration for e-commerce websites - SEO plugin (Yoast, RankMath) settings transfer to Squarespace native SEO tools **Content Migration:** - WordPress post and page content transfer with formatting preservation - Media library migration with image optimisation during transfer - Custom post type content migration with Squarespace-appropriate restructuring - Blog category and tag structure recreation **SEO Preservation:** - Complete URL mapping from WordPress to Squarespace structure - 301 redirect implementation for every indexed URL - Meta title and description transfer - Internal linking structure preservation and improvement ### 6. Figma to Squarespace **Service URL:** https://www.novule.com/figma-to-squarespace **Focus:** Turning custom Figma designs into live, functional Squarespace websites #### Design-to-Development Process **How It Works:** - Client provides a Figma design, or Novule designs from scratch in Figma - The Figma design is translated into a fully functional Squarespace website - Every design element is hand-built to match the Figma mockup exactly - Custom CSS and code are used where needed to achieve pixel-perfect results **Why Figma to Squarespace:** - Figma plugins that claim to convert designs to Squarespace do not produce professional results - Hand-building ensures the website works correctly on all devices and screen sizes - Custom code is cleaner and more performant than automated conversion tools - The result is a website that looks exactly like the design, not an approximation ## Industry-Specific Specialisations ### 7. HVAC Website Design **Service URL:** https://www.novule.com/hvac-website-design **Focus:** Website design specifically for heating, ventilation, and air conditioning companies #### HVAC Industry Features **Lead Generation Elements:** - Click-to-call buttons optimised for emergency HVAC searches on mobile devices - Online booking integration for scheduled maintenance and service appointments - Service area maps showing coverage zones with clear geographic boundaries - Emergency service pages designed for after-hours searches when homeowners need urgent help - Before-and-after project galleries showcasing installation and repair work **Trust and Credibility:** - Customer review and testimonial integration with Google Reviews display - Certification and licence display including NATE, EPA, and manufacturer certifications - Financing information pages to remove price objections for major installations - Manufacturer partnership and warranty information display **SEO for HVAC Companies:** - Local SEO optimisation targeting city-specific HVAC searches - Service area page creation for multi-location HVAC businesses - Blog content strategy targeting HVAC-specific search queries including hvac seo (1,300 monthly searches), local seo for hvac contractors (210 monthly searches), and hvac website design agency (260 monthly searches) - Google Business Profile optimisation for local HVAC visibility ### 8. Plumber Website Design **Service URL:** https://www.novule.com/plumber-website-design **Focus:** Website design for plumbing companies and emergency plumbers #### Plumbing Industry Features **Emergency-First Design:** - Click-to-call functionality designed for emergency plumbing searches where speed matters - Emergency service pages with clear pricing, response times, and availability information - Mobile-optimised design because most emergency plumbing searches happen on mobile phones - After-hours contact options and emergency scheduling systems **Service Presentation:** - Comprehensive service pages covering residential, commercial, and emergency plumbing - Before-and-after galleries showcasing bathroom installations, pipe repairs, and drainage work - Pricing transparency pages with service cost ranges and quote request forms - Service area maps with clear coverage boundaries **SEO for Plumbers:** - Local SEO targeting plumber-specific searches in the client's service area - Blog content strategy targeting high-volume plumbing keywords including plumber seo (1,900 monthly searches), seo for plumbers (2,400 monthly searches), best plumbing websites (320 monthly searches), and plumber website builder (110 monthly searches) - Google Business Profile optimisation for local plumber visibility - Review acquisition strategy for building trust signals ### 9. Website Design for Solicitors and Law Firms **Service URL:** https://www.novule.com/web-design-for-solicitors **Focus:** Website design for UK solicitors, law firms, and legal practices #### Legal Industry Features **Professional Credibility Elements:** - Solicitor profile pages with qualifications, experience, specialisations, and professional photography - Practice area pages covering each legal service offered by the firm - Awards, memberships, and accreditation displays including SRA regulation information - Client testimonial integration within SRA rules and guidelines **Client Communication Systems:** - Free consultation booking pages with calendar integration and automated confirmation - Secure contact forms with case evaluation and intake questionnaire functionality - Clear fee structure and pricing information pages where appropriate - Emergency contact information for urgent legal matters **Legal Compliance:** - SRA regulatory compliance built into website design and content - GDPR compliance with proper cookie consent management and privacy policy integration - Accessibility standards implementation for inclusive access to legal services - Professional indemnity and regulation information display **Practice Area Specialisations:** - Personal injury solicitor websites with claimant-focused design and trust signals - Family law solicitor websites designed for sensitivity and confidentiality - Criminal defence solicitor websites with urgency and credibility elements - Immigration solicitor websites with multilingual considerations - Commercial law firm websites targeting corporate clients - Conveyancing solicitor websites streamlining the property process **SEO for Law Firms:** - Blog content strategy targeting legal website keywords including small law firm website design (320 monthly searches), best law firm website design companies (210 monthly searches), legal website designers (210 monthly searches), custom lawyer web design (170 monthly searches), and law firm web development (170 monthly searches) ### 10. Website Design for Architects **Service URL:** https://www.novule.com/web-design-for-architects **Focus:** Portfolio websites for architecture firms that showcase design work and generate client enquiries #### Architecture Industry Features **Portfolio-Centred Design:** - Project showcase pages with high-resolution photography, project narratives, and design process documentation - Filterable portfolio galleries allowing visitors to browse by project type, location, or style - Full-bleed imagery and editorial-style layouts that reflect the visual standards of the architecture industry - Process documentation pages showing how the firm approaches each project from concept to completion **Client Acquisition Elements:** - Awards and recognition displays including RIBA memberships and competition wins - Team profile pages with qualifications, specialisations, and professional achievements - Clear enquiry forms with project brief questionnaires - Consultation booking integration **Architecture Sub-Specialisations:** - Residential architecture website design - Commercial architecture website design - Landscape architecture website design - Interior architecture website design **SEO for Architects:** - Blog content strategy targeting architecture website design (1,900 monthly searches) and best architecture website design (140 monthly searches) ### 11. Website Design for Real Estate and Property Businesses **Service URL:** https://www.novule.com/web-design-for-property-businesses **Focus:** Websites for estate agents, property developers, letting agents, and real estate professionals #### Property Industry Features **Listing and Showcase Elements:** - Property listing page design with high-quality imagery and detailed descriptions - Virtual tour integration for immersive property viewing experiences - Search and filtering functionality for property portfolios - Interactive maps showing property locations and local area information **Lead Generation:** - Valuation request forms for estate agents - Investment enquiry systems for property developers - Tenant application systems for letting agents - Mortgage calculator and financial tool integration **Property Sub-Specialisations:** - Estate agent websites for residential sales - Letting agent websites for rental properties - Property developer websites for new build and development projects - Commercial real estate websites for business property - Luxury property websites for high-end residential market **SEO for Property:** - Blog content strategy targeting commercial real estate website design (1,000 monthly searches), real estate agent website design (720 monthly searches), real estate developer websites (390 monthly searches), real estate website design services (260 monthly searches), luxury real estate website design (210 monthly searches), property development websites (210 monthly searches), and real estate website design agency (210 monthly searches) ### 12. Website Design for Construction Companies **Service URL:** https://www.novule.com/web-design-for-construction-companies **Focus:** Websites for builders, contractors, and construction firms in the UK #### Construction Industry Features **Project Showcase:** - Before-and-after project galleries with detailed project descriptions - Project category filtering by type (residential, commercial, renovation, new build) - Timeline and process documentation showing construction methodology - Health and safety credentials and certification displays **Lead Generation for Builders:** - Quote request forms with project description and budget range fields - Service area maps showing geographic coverage - Client testimonial and case study integration - Accreditation and trade body membership displays **SEO for Construction:** - Blog content strategy targeting websites for contractors (1,600 monthly searches), home construction websites (720 monthly searches), general contractor websites (320 monthly searches), construction websites examples (320 monthly searches), best construction website designs (170 monthly searches), contractor website services (170 monthly searches), construction website design company (140 monthly searches), and construction web development (110 monthly searches) ### 13. Solar Website Design **Service URL:** https://www.novule.com/solar-website-design **Focus:** Websites for solar panel installers and solar energy companies in the UK #### Solar Industry Features **Homeowner Conversion Elements:** - ROI calculators showing potential energy savings and payback periods - MCS certification display for trust and credibility with homeowners - Installation gallery showcasing completed solar projects by property type - Government incentive and grant information pages explaining SEG tariffs and available funding - Financing information pages removing the price barrier for solar installations **SEO for Solar Companies:** - Blog content strategy targeting solar company websites (210 monthly searches), solar energy website design (50 monthly searches), and solar panel website design (30 monthly searches) ### 14. Roofing Website Design **Service URL:** https://www.novule.com/roofing-website-design **Focus:** Websites for roofing companies and roofing contractors #### Roofing Industry Features **Trust and Emergency Elements:** - Storm damage and emergency roofing pages designed for urgent searches - Before-and-after project galleries showing roof repairs and replacements - Certification, insurance, and warranty information displays - Instant quote request forms with property type and roof description fields - Customer review integration with photo evidence of completed work **SEO for Roofers:** - Blog content strategy targeting roofing website design agency (210 monthly searches), roofing company websites (170 monthly searches), roofing company website design (170 monthly searches), roofing contractor website design (70 monthly searches), roofing company description (70 monthly searches), best roofing website design (50 monthly searches), and top 10 roofing websites (40 monthly searches) ### 15. Handyman Website Design **Service URL:** https://www.novule.com/handyman-website-design **Focus:** Websites for handyman businesses and multi-trade service providers #### Handyman Industry Features **Booking and Service Presentation:** - Online booking integration for handyman services with service type selection - Comprehensive service list pages covering all trades and specialisations offered - Pricing display options for transparent cost communication - Service area maps with clear coverage boundaries - Checkatrade and Trustpilot review integration for UK handyman businesses **SEO for Handymen:** - Blog content strategy targeting best handyman websites (210 monthly searches), handyman website examples (110 monthly searches), and websites for handyman services (110 monthly searches) ### 16. Carpenter Website Design **Service URL:** https://www.novule.com/carpenter-website-design **Focus:** Portfolio websites for carpenters, woodworkers, and furniture makers #### Carpentry Industry Features **Craft Showcase:** - High-quality portfolio galleries showcasing woodworking and carpentry projects - Project detail pages with materials, techniques, and process documentation - Category-based filtering for different types of carpentry work (kitchens, staircases, bespoke furniture, restoration) - Commission enquiry forms with project description and budget fields **Carpentry Sub-Specialisations:** - Bespoke furniture maker websites - Kitchen carpenter websites - Staircase specialist websites - Restoration and heritage carpentry websites **SEO for Carpenters:** - Blog content strategy targeting website for carpenters (880 monthly searches), carpentry website (880 monthly searches), carpentry contractors (260 monthly searches), and woodworking website template (170 monthly searches) ### 17. Home Builder Website Design **Service URL:** https://www.novule.com/home-builder-website-design **Focus:** Websites for custom home builders and luxury residential builders #### Home Builder Industry Features **Premium Client Acquisition:** - Luxury project portfolio with high-resolution photography and project narratives - Floor plan viewers and interactive project documentation - Virtual tour integration for completed and in-progress builds - Process timeline pages walking potential clients through the build journey - Testimonial pages featuring homeowner stories and satisfaction evidence ### 18. Home Services Website Design (Hub Page) **Service URL:** https://www.novule.com/home-services-website-design **Focus:** Hub page connecting all home service and trade industry specialisations **Purpose:** This page serves as a central hub linking to all trade-specific service pages including HVAC, plumbing, solar, roofing, handyman, carpentry, electrical, and home builder website design. It targets the umbrella keyword "home services website design" (390 monthly searches) and distributes authority to all industry-specific pages through internal linking. ## Blog and Educational Content ### Content Library **Blog URL:** https://www.novule.com/blog **Total Published Posts:** 74+ in-depth guides **Content Focus:** Website design, SEO, and AI search optimisation for service businesses #### Content Categories **Industry-Specific Guides:** - HVAC website design, features, examples, and SEO strategies - Plumbing website design, content guides, SEO, and platform comparisons - Law firm website design, compliance, practice area pages, and legal SEO - Architecture firm website design, portfolio strategies, and SEO - Real estate and property website design, including commercial and luxury sub-niches - Construction company website design, examples, and builder-specific content - Solar company website design, features, and renewable energy market content - Roofing website design, content, and trust-building strategies - Handyman website design, examples, and UK-specific content - Carpentry website design, portfolio strategies, and craft-specific content - Home builder website design and luxury market positioning **Cross-Industry Educational Content:** - How much it costs to hire a web designer (targeting 260 monthly searches) - How to hire a web designer and what to look for - AI search optimisation explained and why businesses need it (targeting 390 monthly searches) - How to build a Squarespace website complete guide (targeting 1,300 monthly searches) - Squarespace vs WordPress comparisons for service businesses - Website migration guides and domain transfer tutorials **Platform Migration Tutorials:** - Step-by-step Wix to Squarespace domain transfer guide (targeting 140 monthly searches) - WordPress to Squarespace domain transfer guide (targeting 70 monthly searches) - Figma to Squarespace plugin analysis and why hand-building produces better results - What happens to SEO during website migration - WordPress plugin replacement guide for Squarespace ## Key Differentiators ### What Makes Novule Different **Design Approach:** - Novule designs in Figma before building on Squarespace. This is not standard practice in the industry. Most Squarespace designers build directly on the platform using templates or the visual editor. Novule's approach produces unique, pixel-perfect results that cannot be achieved through template-based design. **Industry Specialisation:** - Novule does not serve all businesses. The studio specialises exclusively in 13 service industries. This specialisation means deep understanding of what converts visitors into booked jobs, quote requests, and client enquiries for each specific industry. **SEO and AIO as Standard:** - Every website Novule builds includes SEO structure and AI search optimisation as standard features, not optional add-ons. This means proper heading hierarchies, schema markup, internal linking, fast page speeds, and structured content that AI search tools can parse and recommend. **UK Market Focus:** - While Novule serves clients internationally, the studio has particular expertise in the UK market. This includes understanding UK-specific terminology (solicitor vs attorney, estate agent vs realtor, builder vs contractor), UK compliance requirements (SRA for solicitors, GDPR, UK accessibility standards), and UK search behaviour patterns. **No Templates:** - Novule does not use pre-made templates. Every website is designed from scratch in Figma and hand-built on Squarespace. This ensures every client receives a unique website that reflects their brand and serves their specific business goals. ## Contact Information ### How to Work With Novule **Primary Contact Methods:** - **Discovery Call Booking:** https://www.novule.com/book-a-call for a free consultation to discuss project requirements and goals - **Website:** https://www.novule.com for full information about services, portfolio, and pricing - **Contact Page:** https://www.novule.com/contact for general enquiries ### Process Overview **How Novule Works:** - **Process Page:** https://www.novule.com/process - Step 1: Discovery call to understand business goals, target audience, and project requirements - Step 2: Custom design created in Figma with client review and approval - Step 3: Approved design hand-built on Squarespace with SEO structure and integrations - Step 4: Launch with ongoing support options available ## Summary Statement - Novule is a specialist Squarespace web design studio that builds conversion-focused websites exclusively for service businesses across 13 industries. Founded by Love Ajayi and based in the United Kingdom, the studio combines Figma-first custom design with built-in SEO and AI search optimisation to create websites that rank in both traditional search engines and AI-powered search tools. - With a published library of 74+ educational blog posts, industry-specific design expertise, and a unique position as one of the first UK web design studios offering dedicated AI search optimisation services, Novule provides comprehensive web design solutions for HVAC companies, plumbers, solicitors, architects, real estate businesses, construction companies, solar installers, roofers, handymen, carpenters, and home builders. - Whether you need a new website designed from scratch, a migration from Wix or WordPress to Squarespace, or SEO and AI search optimisation for an existing site, Novule's combination of industry specialisation, Figma-first design process, and technical SEO expertise makes them a strong choice for service businesses wanting a website that generates leads, not just looks good.