AI Search Optimisation: Get Found Where Search Is Going

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  • Something has shifted in the way people find businesses online. More searches now end in an AI-generated answer — from Google's AI Overviews, from ChatGPT, from Perplexity, from Gemini — before the user ever clicks a link. If your business isn't featured in those answers, you're invisible to a growing share of your potential clients. That's what AI search optimisation (AIO) is designed to fix.

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  • AI search optimisation — sometimes called AIO or GEO (Generative Engine Optimisation) — is the practice of structuring your content and authority so that AI search tools cite your business when answering questions relevant to your service. Traditional SEO gets you on the first page of Google. AIO gets you into the answer itself. These are not the same thing, and they require different approaches. A page that ranks #3 in Google may never appear in an AI Overview. A business mentioned frequently in trusted sources may appear in AI answers even before it ranks #1.

    What Is AI Search Optimisation?

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Your Questions, Answered

  • The shift to AI-generated search results is accelerating. Google's AI Overviews now appear on over 40% of all search queries in the US, and that figure is growing in the UK. Tools like ChatGPT Search and Perplexity are handling millions of commercial queries every month.

    Most businesses are not optimised for this. Their content is structured for a search engine that crawls and ranks links — not for an AI that reads, synthesises, and cites sources.

    The businesses that adapt now will have a meaningful head start. Those that wait will spend years playing catch-up.

  • Content Authority

    • Identifying the questions your ideal clients are asking AI tools

    • Structuring page content to directly and clearly answer those questions

    • Building topical depth across your site so AI tools recognise your expertise

    Citation Signals

    • Securing mentions and features on credible third-party sources

    • Ensuring your business is listed and described accurately across directories, industry publications, and forums

    • Building the kind of authoritative presence that AI tools draw from when constructing answers

    Technical Foundations

    • Structured data and schema markup that AI tools can parse cleanly

    • Clear, crawlable content architecture

    • On-page optimisation that supports both traditional and AI search signals

  • Squarespace is a capable platform for AIO when configured correctly. We handle the technical setup, content structuring, and ongoing optimisation so your Squarespace site is built to surface in AI-generated results — not just standard search.

    Our SEO + AIO retainer combines traditional search optimisation with AI search optimisation in a single monthly package.

    SEO + AIO Retainer — from £993/mo

    Monthly management covering: keyword and AI query research, content optimisation and creation, schema markup implementation, citation and authority building, Google Business Profile management, AI search monitoring, and monthly performance reporting. Minimum 3-month commitment.

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  • Any business where potential clients ask questions before making a decision — and that's almost every service business — stands to benefit from AI search optimisation. We work across:

Transparent pricing.
No guesswork.

Every project starts with a free call. Pick the package that fits where you are right now.

GBP £
USD $

Starter

Look credible, fast.

£2,495 one-time
$3,150 one-time

approx. $3,150 USD

approx. £2,495 GBP

  • Up to 5 pages
  • Squarespace build from scratch
  • Mobile-first responsive design
  • On-page SEO foundations
  • Contact form and booking setup
  • Google Analytics connected
  • 14 days post-launch support

Best for businesses launching or replacing an outdated site.

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Most Popular

Signature

A site built to impress.

£5,993 one-time
$7,550 one-time

approx. $7,550 USD

approx. £5,993 GBP

Everything in Starter, plus:

  • Up to 7 pages
  • Figma design mockup first
  • Fully custom design and layout
  • Custom CSS and JavaScript
  • Bespoke animations and interactions
  • 2 revision rounds
  • 30 days post-launch support

Best for growing businesses that want a site that truly reflects their brand.

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Growth

Build it. Then grow it.

Build fee (above) then add:

Local SEO £491 / mo $620 / mo
SEO + AIO £993 / mo $1,250 / mo
  • Everything in your chosen build
  • Monthly SEO management
  • AIO optimisation (SEO + AIO plan)
  • Content and page improvements
  • Monthly performance report
  • 3-month minimum commitment

Best for businesses serious about ranking and staying visible.

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What are the industry legends saying

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  • Start With a Free Discovery Call

    AI search is not a future problem to solve later. It's a present opportunity for businesses willing to act now. If you want to understand exactly where your business stands in AI-generated search results — and what it would take to improve — start with a free call.

    Book a free call